Four Hour Games Mean Greater Value For Sox Tix

Unconfirmed reports suggest that the Red Sox front office may be considering a unique justification for subjecting fans to three consecutive 4-hour-plus games (two in a row at Fenway). Reportedly, internal memos point to a marketing/PR strategy to sell the longer games as giving fans greater value. Here's how it goes: with the average online price of a Red Sox ticket at $102.09—a "typical" three-hour game costs $34.03 per hour. But a four-hour contest reduces the per-hour cost to just $25.52—a near $10 per hour savings! Once the concept gets further vetted up the executive food chain on Yawkey Way, there may be a multi-media ad blitz to convey the cost-saving theme.